Ash Florence / Creative / Raver / Libra

I studied film over ten years ago and that cinematic background means I see things a bit differently. To be honest, I don’t really think of myself as a “wedding photographer”. I'm more of a creative person who accidentally found out that getting paid to capture people in love, while sipping champagne* is actually a thing. 

I shot my first wedding in 2013, and since then, Florence and Friends has allowed me to have the best of all worlds by bringing together my background in cinematography and my love of film, design, and fashion. Weddings are where all my creative obsessions collide in the most delicious way.

I think the real romance is in the little things: the quiet understanding between two people, the inside jokes that make up a shared language. While I adore capturing the glitz and glam of a wedding, I never forget what it’s all really about - people in love, surrounded by their favourite humans, and the courageous, beautiful promise of "I choose you". 

My intention when documenting each wedding is to capture the genuine beauty of the day. I believe so much of being a good filmmaker is paying attention - being a calm but playful presence, someone you want around, who lets you be you. I believe that being a friend is the key to documenting your day - not just how it looks, but how it feels. That's where the magic happens, and I’d love to be there to catch it.

When I'm not third-wheeling at weddings, you'll find me working on my personal photography and film projects, the kind that occasionally end up in European film festivals and make my mother finally believe this career choice wasn't entirely reckless.

I’ll spare you the usual moody artist’s headshot and leave you with the film from my big day intead.

Ash  x

*Don't worry, I take my job very seriously.