Ash Florence / Creative / Libra

If I'm going to be part of one of the most significant days of your life, it's only fair that you get to know a bit about me. I love fashion, negronis, music, movement and choreography. So naturally, I froth music videos.

I'm equally into a serious night's dancing or a cosy night at home with good wine and favourite records on rotation. I'm obsessed with photographing people and places in incredible light. People-watching is a hobby in itself.

Being from New Zealand, I grew up outdoors. I'm in awe of nature and fascinated by how little we know about how the world really works (yes - I've done aliens and Egypt deep-dives). I shot my first wedding in 2013 when I was at film school, and since then, Florence and Friends has allowed me to have the best of all worlds by bringing together my background in cinematography and my love of film, design, and fashion. I think the real romance is in the little things: the quiet understanding between two people, the inside jokes that make up a shared language. While I adore capturing the glitz and glam of a wedding, I never forget what it's really about - people in love, surrounded by their favourite humans, and the courageous, beautiful promise of "I choose you".

When I'm not shooting weddings, you'll find me working on my personal photography and film projects, the kind that occasionally end up in European film festivals and make my mother finally believe this career choice wasn't entirely reckless.

Ash x